Brand & Marketing Strategist
I build growth systems,
not just campaigns.
Turning ideas into structure, storytelling, and results.
Working across Lagos, Houston, and Nairobi. Available for travel.
About
Strategic by nature,
relentless in execution.
I am a brand and marketing strategist who turns ideas into systems that hold. My work has taken me across three continents in four years: a Houston interiors studio, a Nairobi cybersecurity launch, a Lagos film distributor, a US creator community, spanning go-to-market strategy, community building, live events, and client operations. I own execution end to end, from positioning through to the room on launch night.
MSc Digital Marketing & Business Transformation, Rome Business School (2026).
BA English, Covenant University, Second Class Upper (Honours), 2022.
Trained in Google Digital Marketing, PR Management, Branding & Brand Management, and Copywriting (2023 to 2024).
How I Think About Growth
"I design systems that help brands grow with clarity, consistency, and intent. Growth is not noise. It is structure, storytelling, and follow-through."
Grace Olaore
Systems Thinking
I see the full picture: how brand, content, operations, and data connect to drive growth.
End-to-End Execution
From strategy to reporting, I own the process. No handoff gaps, no loose threads.
Cross-Functional Collaboration
I bridge creative, marketing, and operations teams to move fast with alignment.
Selected Work
Case Studies
Problem
A creator brand with a 300K+ audience had gone quiet for two years. The community product existed as an idea rather than a platform, and there was no system for turning a weekly podcast into consistent multi-channel presence.
Strategy
Rebuild attention before asking for money. Reactivate the dormant audience organically across every channel, then convert that attention into a waitlist for a tiered community on Skool, with the platform architecture, content ladder, and nurture sequence built before launch rather than after.
Execution
Own the launch end to end: Skool platform architecture, masterclass structure, tiered points system, waitlist funnel, and GoHighLevel nurture sequences. Direct a five-person creative team on a weekly production cycle that turns one podcast taping into an episode, a newsletter, and a full social rollout.
Results
134 pre-launch waitlist signups, zero ad spend
47K Instagram views in under two months, +95% on prior period
41K YouTube views, 1.5K watch hours, +194 subscribers
41.9% newsletter open rate across 72K views
Dormant channels rebuilt into an active multi-platform engine
Problem
A cybersecurity company bringing an AI-powered employee cyber risk assessment into the Kenyan market, with no local brand presence and a technical product that needed translating for business decision-makers.
Strategy
Lead with credibility, not product. Anchor market entry on a launch event that positions the company inside the conversation on workplace cybersecurity, then convert the room into pipeline through a structured post-launch rollout.
Execution
Planned the invite-only launch for 150 attendees within a two-week window, managing preparations remotely from Nigeria before travelling to the venue. Handled budgeting and vendor negotiations, coordinated vendors and teams, mapped the event layout and decor placement, and built contingency plans for potential disruptions. Delivered live security assessments, product demonstrations, and direct sales engagement on the day, then drove post-event email marketing and sales follow-ups.
Results
Five follow-up meetings secured after the event
One client fully onboarded
Four prospects in the pipeline
Problem
A Houston interior design studio needed a digital presence built from scratch, and a social channel that actually generated leads.
Strategy
A community-first content system. Consistency over virality, paired with paid amplification and a confident visual identity.
Execution
Owned brand operations end to end: content, scheduling, client comms, delivery coordination, and Meta ad campaigns.
Results
50 to 11,800+ Instagram followers over four years
201,900+ monthly views at peak
$2M+ pipeline from under $1K in Meta ad spend
52% account growth in a single campaign period
27+ concurrent client projects managed remotely across a 9-hour time difference
Problem
A 20-year-old B2B brand needed to enter B2C without losing authority, anchored by an anniversary moment.
Strategy
A multi-channel campaign: documentary storytelling, client testimonials, thought leadership, SEO, and performance media.
Execution
Led the marketing team across email, webinars, social, and PR. Produced the anniversary documentary and secured editorial coverage.
Results
+25% qualified leads
+15% conversion rate
40% lower cost per acquisition
Stronger brand authority through editorial reach
Problem
A film distribution company entering Nigeria's streaming landscape (SVOD, AVOD, and TVOD) without a marketing backbone.
Strategy
Audience segmentation, brand partnership models, and a release framework built around streaming-first distribution.
Execution
Built go-to-market for film releases, including the Moji rollout, covering positioning, publicity, and audience strategy across SVOD, AVOD, and TVOD channels.
Results
Marketing infrastructure built from zero
Moji rollout: positioning, publicity and distribution plan
Initiated marketing rollout for "short films as an anthology on SVOD" distribution model
Repeatable audience segmentation framework
Problem
A high-excellence media environment where weekly content and video must carry the standard of the brand, from concept through post-production.
Strategy
Treat every post as a story. Structure carousels and reels around narrative, from picture choice to photo arrangement to song choice, so each piece holds attention beyond the first frame.
Execution
Create and manage content, video, and community engagement, directing shoots through editing and post-production, while contributing to long-term brand strategy.
Results
79.8K views and 11.6K likes on a single testimony reel
12.6K views on a community carousel
Consistent weekly output across feed, reels, and stories
Beyond the Brief
Community & Impact
Launching Pad Foundation, Lagos
2023 to present, Project Manager
Youth-focused nonprofit running the Rocketeers Scholarship programme. I manage programme coordination, volunteer scheduling, and corporate partnerships, including end-to-end partner delivery for Play for Impact, the foundation's flagship fundraising event.
In August, I led the team behind Play Ball Africa, a fundraiser where the foundation served as lead and charity partner: the logistics, the media, the vendors, and the flow of the day. Football teams came out, including my alma mater. What stayed with me was watching university students and graduates choose to give to a cause serving young people without the same access they had. Not because anyone pressured them, but because they believed in it.
Quantum Markets, Lagos
2024, 2025, Event Operations
On-ground operations for large-scale events including the Zenith Youth Parade Festival and Civic Center Praise Night. Introduced ticket reconciliation and vendor output tracking that surfaced under-delivery gaps for the first time, with findings adopted into future planning.
Capabilities
What I Bring to the Table
Strategy
- Brand & go-to-market strategy
- Audience segmentation
- Competitive positioning
- Presentation & report writing
Growth & Marketing
- Email marketing (Brevo)
- CRM workflows (GoHighLevel, Salesforce)
- Lead generation & funnels
- Paid ads (Meta, Google)
Content & Media
- Content planning & editorial strategy
- Video production & editing
- Social media management
- Community growth (Skool)
- Newsletters (Substack)
Operations & Systems
- Project management (ClickUp, Frame.io)
- Performance reporting & dashboards
- Cross-border coordination
- Vendor & delivery management
The Experience
What Working With Me Feels Like
I bring structure to fast-moving brands and clarity to growing teams. Here is what you can expect.
Ownership
I treat your brand like mine. No task is beneath me, no detail too small.
Structure
Every project gets a system: briefs, timelines, dashboards, and check-ins.
Clarity
No ambiguity, no loose ends. You always know where things stand.
Follow-through
From kickoff to final report, I see things through to completion.
Behind the Scenes
The Systems I Build
Every project runs on a backbone of organized systems. Here is how I keep things moving.
Campaign Briefs
Structured documents that align teams on goals, audience, messaging, and deliverables before execution begins.
Content Calendars
Weekly and monthly planning grids that map content across platforms with clear ownership and deadlines.
Project Dashboards
Real-time visibility into task progress, delivery tracking, and project milestones, all in one place.
Reporting Systems
Performance reports with actionable insights, from social analytics to campaign ROI and client updates.
Systems in Practice
Testimonials
What People Say
Grace is an outstanding professional whose dedication and expertise are truly exceptional. She consistently excels in her role, demonstrating remarkable reliability, efficiency, and industriousness. Her resourcefulness enables her to tackle any challenge with confidence and creativity.
Dr. Alexander Kolawole Olugbodi
CEO, Background Check International
Grace is not merely a marketing professional, she is a strategic thinker with a systems-oriented mindset. She translated complex compliance and governance themes into accessible narratives without diluting their integrity. Her leadership was marked by discipline, thoughtfulness, and intellectual curiosity, displaying maturity beyond her years and an instinct for long-term value over short-term visibility.
Seun Olugbodi
Deputy Managing Director, Background Check International
Grace brought clarity and structure to our external communications. She combines professional competence with ethical grounding and intellectual depth. She does not approach problems tactically alone, she seeks to understand their systemic implications. I recommend her without reservation.
Tejumade Orebiyi
Global Growth Lead, Background Check International, Direct Line Manager
I am planning an event for the film industry and I need your help, your premium project management skills.
Reached out specifically for project management expertise based on past collaboration.
Amanda Uzuogba
Award-Winning Entertainment Lawyer & Head of Licensing, Mdundo (West Africa), Former colleague at Modok Distribution
Shades! It is my brand manager o. She is doing a good job!
A candid endorsement from the client and her team.
Abi
Lead Interior Designer, Abi & Ari Interiors, with client endorsement
Space held for the next collaboration
Get in Touch
Let us build something
meaningful together.
Whether you are a brand looking for growth strategy, a startup needing structure, or an agency seeking execution support, I would love to hear from you.
Based in Lagos, working globally. Available for travel and on-site launches.
© 2026 Grace Olaore. All rights reserved.
Brand & Marketing Strategist